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ATHLETIC EVENT
The Cheer Expo
Multi-City
Overview
The CheerExpo brings All Star cheer programs together for high-level competition, championship opportunities and major postseason bids.
UpLight Technologies provides full production across the event’s primary competition and awards spaces, allowing each environment to serve a distinct purpose while remaining part of one connected experience. The competition hall delivers the energy, clarity and visual scale athletes need on the floor, while the awards hall transforms each result into a memorable championship moment.
To give coaches greater control at the start of each routine, UpLight partnered with The CheerExpo team to develop and program a custom go button at the front of the stage. Once their team is ready, coaches can initiate the music themselves, creating a clear and consistent start while keeping playback securely integrated with the show-control system.
Operating multiple environments requires dependable production, consistent technical standards and close coordination between teams. From the first routine through the final awards presentation, UpLight keeps each event moving efficiently while giving every performance and victory the attention it deserves.
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